Information Collection

We collect information in order to provide the Site and its services to our users, improve user experience and to communicate with users about the Site and its services. The information we collect from you, and therefore the applicability of various sections of this Privacy Policy, will depend on your particular interaction with the Site.

In order to adopt a puppy, receive notifications and/or updates, or request additional information about the Site, we may collect the following information: name, email address, phone number, physical address, information about yourself and your family, any additional information you choose to provide. Further, when you make a payment on the Site, you may be asked for financial information such as account or credit card numbers. Purebred Breeders uses this personal and financial information (hereafter, “Personal Information”) that you voluntarily provide to us in order to provide you with the services offered through the Site. While you may decline to provide certain information to us, it may render you unable to access certain services and features offered through the Site. By making a purchase on the Site, you consent to our providing your Personal Information to our services providers and such third parties as we determine is necessary to process your transaction, such as credit card companies and banking institutions used to process the transaction and breeder(s).

Please note that your Personal Information will be stored and processed on our computers in the United States, among other locations. The laws regarding the handling of personal data in the United States may differ from the laws of other countries but, as we explain below, Purebred Breeders will hold and transmit your information in a safe, confidential and secure environment.

Log File and Cookie Information

Log Files. For all users of the Site, the Site's web server uses an extended log file format which captures: date and time of visit, referring address (location from which a visitor comes to the Site), type of Internet browser, and visitor's IP address. Each computer that connects to the Internet is assigned a unique number, an IP address, for identification purposes. The log file does not capture a user's email address.

Cookies. A cookie is a series of data characters that, when programmed into a website, is placed by the web server into the browser's application folder on your computer. Once placed onto your machine, the cookie will allow the website or certain third parties that we work with to "recall" you as a unique individual. The Site uses cookies to assist us in providing customized services.

In addition, we place cookies that collect information about how you use the Site. These cookies aggregate anonymous information regarding how visitors use the Site so that we can improve how the Site works. For example, it will let us, our affiliates and certain third parties that we work with to know which pages visitors go to the most or if our visitors are seeing an error page on our site. We also place cookies to remember the choices you make on the Site so that we and others we work with can provide you with a more enhanced and personalized experience.

Should you choose to do so, cookies can be removed from your hard drive and certain web browsers can be set so that cookies are not used or saved. Please check with your browser provider for more information on removing cookies. Disabling cookies may restrict your use of the Site and affect the way in which it operates.

We may from time to time use third party advertising companies to serve ads on our behalf across the Internet. These advertising companies may also collect anonymous information about your visits to the Site. This is primarily accomplished through the use of a technology device, commonly referred to as a Web beacon, cookie or an action tag, which is placed on various Web pages within the Site or in an HTML e-mail that allows the third party advertising company to collect anonymous information. There may also be a number of services offered by external service providers that help you use the Site. If you choose to use these optional services, and in the course of doing so, disclose information to the external service providers, and/or grant them permission to collect information about you, then their use of your information is governed by their privacy policies, if any.

Notwithstanding any other provision in this policy, in visiting the Site, a third-party advertiser (or its partners) may place or recognize a unique cookie on your browser. These cookies enable more customized ads, content or services to be provided to you. To trigger these cookies, we may pass an encrypted or “hashed” (non-human readable) identifier corresponding to your email address to a Web advertising partner, who may place a cookie on your computer. No personally identifiable information provided to Purebred Breeders is on, or is included with, these cookies. To opt-out of these cookies, please go to or

By visiting or using the Site, you may have access to certain third party functionalities, websites, services, and applications that may use tracking technologies to enhance your experience, and provide services and content to you. One of these technologies is a Flash cookie that is embedded in the Adobe Flash Player, which is a web tool that allows rapid development of dynamic content. Adobe Flash cookies may be used in certain situations where we use Flash to provide some content and to remember settings, preferences and usage. They are similar to browser cookies (as described herein) but are managed through a different interface than the one provided by your web browser. You may access Flash management tools from Adobe’s web site directly at Please note that if you reject all or some cookies, you may not be able to take full advantage of all offerings on the Site, in particular, those that require you to sign in.

Except where a user has a registered an account with us, the log files and cookies do not, on their own, allow us to determine the identity of the user. However, as noted above, this information may allow us to determine things like the URL of the website you visited before coming to the Site, the type of browser or mobile device you are using to access the Site, your IP address, language, approximate geographic location, and time zone. We and/or our authorized third party service providers may automatically collect this information when you access and use the Site through the use of electronic tools like log files and cookies. We use non-personally identifiable information to troubleshoot, administer the Site and its services, analyze trends, gather demographic information, comply with applicable law, and cooperate with law enforcement activities. We may also share this information with our authorized third party service providers to measure the overall effectiveness of our online tools, content, and programming.

Do Not Track Signals from Web Browsers – The Site is not presently configured to support Do Not Track ("DNT") signals from web browsers.


We do not knowingly allow any users under the age of eighteen (18) to use or otherwise access the services of the Site. We do not seek any personal information (or any information at all) from any persons under 18 years old. Because we do not intentionally collect any information from children under the age of 18, we also do not knowingly share or disclose such information to third parties. If you are under 18 years old, you may not use the Site. If you have reason to believe that a child under 18 years of age has provided us with information, please contact us at


We use your Personal Information to provide you with the services you request, communicate with you, improve our marketing and promotional efforts, analyze Site usage, improve the Site, troubleshoot problems, customize your experience, inform you about our services and Site updates, measure interest in our sites and services, resolve disputes and enforce our Terms of Use.

We also work with various third parties to improve the Site. In order to do this, we may be required and you authorize us to share certain information about you or your computer with those third parties. In those cases, we require those third parties to abide by this Privacy Policy and / or similarly restrictive terms.

You agree that we may use your information to contact you and to deliver information to you that, in some cases, is targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Site.

You may email us at if you wish to opt-out of receiving promotional e-mails and marketing information from us. Email messages will also provide you with an opportunity to opt-out of receiving this information. Please note, changes to your preferences may not be effective immediately.


Some of the circumstances under which your information may be shared:

  • To provide services offered through the Site: We may share Personal Information with service providers who help with our business operations, including, but not limited to, agents, and others that we use in the ordinary operation of the Site, such as account and billing, marketing and promotion, user experience research and surveys, website hosting and support and maintenance, the breeder you contract or communicate with, the airline or other transportation provider, Trupanion or other third party puppy insurance company, and any other parties involved in the sale, transportation, insuring or veterinary care of your puppy. We will only disclose your Personal Information to the extent required for the limited purpose of the third party providing services contracted to us.

  • With your consent: We will share Personal Information with outside companies, organizations, or individuals when we have your consent to do so.

  • With advertisers: We aggregate (gather up data across multiple members’ accounts) personally identifiable information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing and promotional purposes. However, in these situations, we do not disclose to these entities any information that could be used to identify you personally. Certain information, such as your name, email address, password, credit card number and bank account number, are never disclosed to marketing advertisers. We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Please see the above section on Cookies for further information, including information on sharing hashed email addresses.

  • For legal reasons: We will share user information with outside parties if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to meet any applicable law, regulation, legal process or enforceable governmental request; or protect against harm to the rights, property or safety of us, our users or the public as required or permitted by law.

  • To provide third party offers: We reserve the right to offer third party services and products to you based on the preferences that you identify in your registration and at any time thereafter; such offers may be made by our company or by third parties.

  • Other corporate entities: We may share your Personal Information with members of our corporate family who may provide joint content and services and help detect and prevent potentially illegal acts. Should we plan to merge or be acquired by another business entity, we may share personal information with the other company and will require that the new combined entity follow this Privacy Policy with respect to your personal information. Further, should Purebred Breeders file for protection, or have a third party petition filed against it under the bankruptcy code, any assets of the company, including member Personal Information and non-personal information may be sold or transferred, in whole or part to a new entity.

  • Legal Requests: Purebred Breeders cooperates with law enforcement inquiries, as well as other third parties to enforce laws. We can (and you authorize us to) disclose any information about you to law enforcement and other government officials as we, in our sole discretion, believe necessary or appropriate, in connection with any investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose us or you to legal liability.

By accepting this Privacy Policy, you agree that, with respect to other users’ personally identifiable information that you obtain through the Site, Purebred Breeders hereby grants to you a license to use such information only for: (a) Site related communications that are not unsolicited commercial messages, and (b) any other purpose to which such user expressly agrees after complete disclosure of the purpose. In all cases, you must give users an opportunity to remove themselves from your database. In addition, under no circumstances, except as defined in this Privacy Policy, may you disclose personally identifiable information about another user to any third party without our consent and the consent of such other user after adequate disclosure. Purebred Breeders and our Site users do not tolerate spam. Therefore, without limiting the foregoing, you are not licensed to add a Site user to your mail list (email or physical mail) without their express consent after adequate disclosure. To report spam from other Site users, please Contact Us.

Federal law gives you the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share and protect your personal information. Some of the personal information we collect and share depends on the product or service you have with us. This shared information can include: your name, address, phone number and email address. We may share your personal information with third parties for our everyday business purposes, for our marketing purpose, for joint marketing with other companies, for our affiliates to market to you and for our non-affiliates to market to you.

If you are a new customer, we can begin sharing your information from the date we receive this agreement. When you are no longer our customer, we continue to share your information as described in this notice. However, you may contact us at any time to limit our sharing.


The Site has security measures in place to protect your information. We take reasonable precautions to protect against the loss, misuse and unauthorized access of your personal information under our control. Because the security of your personal information is a high priority, we have taken appropriate steps to ensure that it is processed confidentially, accurately and securely. The Site uses an encryption technology which is supported by the vast majority of modern Internet browsers in order to verify the identity of the transacting servers through certificates and digital signatures, and confirm that message content integrity is maintained throughout its transmission. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we employ commercially reasonable security measures to protect data and seek to partner with service providers which do the same, we cannot guarantee the security of any information transmitted to the Site and are not responsible for the actions of any third parties that may receive any such information.